Marketing

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Version vom 01:00, 26. Sep. 2010

Marketing beschäftigt sich im Wesentlichen mit der effizienten und bedürfnisgerechten Gestaltung von Austauschprozessen. (Meffert, 2007)

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Quellen

• Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg: Marketing: Grundlagen marktorientierter Unternehmensführung. Konzepte – Instrumente – Praxisbeispiele. 10., vollst. überarb. und erw. Auflage. Gabler, Wiesbaden 2008, ISBN 3-409-69018-2